One-to-Few ABM

Secure the Future of Mobility

The Client

Fortinet, an American multinational that develops and markets cybersecurity products and services, such as firewalls, anti-virus, intrusion prevention and endpoint security.

The Brief

The automotive industry is a key target for Fortinet due to sprawling complexity from manufacturing through sales and into customer lifecycle management. This complexity is rapidly increasing with the development of connected, semi-autonomous and fully autonomous vehicles.

Fortinet needed help to rationalize their messaging for the target industry, then articulate that specific proposition across multiple, visually engaging assets to open opportunities for further conversations and accelerate relationships at a C-suite level.

The Solution

A beautifully designed ebook was developed to mirror the premium feel evoked by the world’s biggest automotive brands while remaining within Fortinet’s brand guidelines. Within the asset we outline the problem of cybersecurity across a complex technology estate along with the repercussions for inaction – to help drive a sense of urgency – before detailing how Fortinet can provide the solution.

An informational infographic was also produced. Within this full screen digital asset we walk through the life of a vehicle from design and manufacture through to post-sales support, demonstrating how connectivity – and therefore security – are becoming intrinsic along every step of the journey. Increasing interconnectedness elevates the importance of security, and therefore an expert is necessary.

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