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	<title>Our Knowledge Society - AmbitionABM</title>
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	<description>ABM for Technology Brands</description>
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		<title>Guiding target accounts through the sales funnel</title>
		<link>https://www.ambitionabm.com/guiding-target-accounts-through-the-sales-funnel/</link>
		
		<dc:creator><![CDATA[Louise Bowers]]></dc:creator>
		<pubDate>Tue, 13 Jun 2023 15:33:23 +0000</pubDate>
				<category><![CDATA[Insights]]></category>
		<guid isPermaLink="false">https://www.ambitionabm.com/?p=4097</guid>

					<description><![CDATA[Due to today's economic climate, Marketers are having to adjust their lead generation efforts to convert more sales. To increase conversion rates and boost revenues, a growing number of Marketers are including Account-Based Marketing (ABM) strategies to adapt their lead-generation practices.]]></description>
		
		
		
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		<title>Webinar &#8211; How to start your Account-Based Marketing Journey</title>
		<link>https://www.ambitionabm.com/webinar-how-to-start-your-account-based-marketing-journey/</link>
		
		<dc:creator><![CDATA[Louise Bowers]]></dc:creator>
		<pubDate>Tue, 13 Jun 2023 13:43:36 +0000</pubDate>
				<category><![CDATA[Insights]]></category>
		<guid isPermaLink="false">https://www.ambitionabm.com/?p=4083</guid>

					<description><![CDATA[Today's B2B buying process is a complex one. Not only does it involve multiple influencers and decision-makers across the purchase lifecycle, it features numerous buying interactions along the way, both on and offline.]]></description>
		
		
		
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		<title>We’ve launched our NEW website</title>
		<link>https://www.ambitionabm.com/weve-launched-our-new-website/</link>
		
		<dc:creator><![CDATA[ruthvant]]></dc:creator>
		<pubDate>Tue, 30 May 2023 11:36:15 +0000</pubDate>
				<category><![CDATA[Insights]]></category>
		<guid isPermaLink="false">https://www.ambitionabm.com/?p=4069</guid>

					<description><![CDATA[We've been working hard behind the scenes on a fresh new brand appearance and today we are thrilled to launch our new website.  ]]></description>
		
		
		
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		<title>Account-Based Marketing &#8211; Webinar</title>
		<link>https://www.ambitionabm.com/account-based-marketing-webinar/</link>
		
		<dc:creator><![CDATA[ruthvant]]></dc:creator>
		<pubDate>Tue, 23 May 2023 09:31:45 +0000</pubDate>
				<category><![CDATA[Insights]]></category>
		<guid isPermaLink="false">https://dizzydev3.co.uk/?p=4065</guid>

					<description><![CDATA[Join our webinar on Wednesday 7th June at 1pm BST and learn how to kick-start your Account-Based Marketing in 2023 and realise its full potential.]]></description>
		
		
		
			</item>
		<item>
		<title>Smart, strategy-first Account-Based Marketing that energises decision-makers</title>
		<link>https://www.ambitionabm.com/smart-strategy-first-account-based-marketing-that-energises-decision-makers/</link>
		
		<dc:creator><![CDATA[ruthvant]]></dc:creator>
		<pubDate>Wed, 17 May 2023 09:29:18 +0000</pubDate>
				<category><![CDATA[Insights]]></category>
		<guid isPermaLink="false">https://dizzydev3.co.uk/?p=4062</guid>

					<description><![CDATA[Account-Based Marketing (ABM) starts from a deep-seated understanding of the requirements of the individual decision-makers within a business. What are they trying to achieve? What are their challenges and opportunities? What is their vision? And what is their chosen strategy?]]></description>
		
		
		
			</item>
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		<title>ABM Social Networking</title>
		<link>https://www.ambitionabm.com/abm-social-networking/</link>
		
		<dc:creator><![CDATA[louisebowers]]></dc:creator>
		<pubDate>Thu, 11 May 2023 09:27:19 +0000</pubDate>
				<category><![CDATA[Insights]]></category>
		<guid isPermaLink="false">https://ambitionabm.com/?p=1937</guid>

					<description><![CDATA[Target account stakeholders and share relevant content to build and grow relationships

One of the most successful ABM tactics we provide for our client's is social media networking. Targeting account stakeholders over LinkedIn with owned and earn't content, thought leadership snippets creating relevance and using outreach to build connections, we make our client account owners 'superstars' (in their words) and we grow and nurture the relationships that matter.]]></description>
		
		
		
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		<title>ABM Maturity Journey</title>
		<link>https://www.ambitionabm.com/abm-maturity-journey/</link>
		
		<dc:creator><![CDATA[louisebowers]]></dc:creator>
		<pubDate>Tue, 25 Apr 2023 09:14:00 +0000</pubDate>
				<category><![CDATA[Insights]]></category>
		<guid isPermaLink="false">https://ambitionabm.com/?p=1935</guid>

					<description><![CDATA[When we sign up clients who are brand new to ABM, part of our role is in preparing them for the complexities of this new approach. This often involves helping an organisation understand the resources, budget, time, and sustained effort they’ll need to invest to get the best results from their ABM campaigns, as well as demonstrating the value of ABM and the collaborative approach required across sales and marketing teams.]]></description>
		
		
		
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		<title>Crafting an ABM success story in 2023</title>
		<link>https://www.ambitionabm.com/crafting-an-abm-success-story-in-2023/</link>
		
		<dc:creator><![CDATA[louisebowers]]></dc:creator>
		<pubDate>Wed, 01 Mar 2023 10:32:26 +0000</pubDate>
				<category><![CDATA[Insights]]></category>
		<guid isPermaLink="false">https://ambitionabm.com/?p=1916</guid>

					<description><![CDATA[Despite being 2 months into the year already, we know that you’ll still be busy budgeting and planning for the year ahead, especially with the end of financial year fast approaching. You may be thinking that finally accelerating your B2B marketing, with an account-based marketing (ABM) strategy, is your goal for the year.]]></description>
		
		
		
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		<title>Company culture: why is it important now more than ever before?</title>
		<link>https://www.ambitionabm.com/company-culture-why-is-it-important-now-more-than-ever-before/</link>
		
		<dc:creator><![CDATA[louisebowers]]></dc:creator>
		<pubDate>Fri, 03 Feb 2023 15:25:03 +0000</pubDate>
				<category><![CDATA[Insights]]></category>
		<guid isPermaLink="false">https://ambitionabm.com/?p=1908</guid>

					<description><![CDATA[What influences you when it comes to applying for a job?

With an economic crisis underway and job redundancies being made left right and centre these days, thousands of people are out of work and seeking new employment. According to a survey by Acas in 2022, nearly a fifth of employers surveyed were looking to make redundancies over the next year.]]></description>
		
		
		
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		<title>Ambition ABM Shortlist at the European Content Awards 2023</title>
		<link>https://www.ambitionabm.com/ambition-abm-shortlist-at-the-european-content-awards-2023/</link>
		
		<dc:creator><![CDATA[louisebowers]]></dc:creator>
		<pubDate>Mon, 23 Jan 2023 14:18:02 +0000</pubDate>
				<category><![CDATA[Insights]]></category>
		<guid isPermaLink="false">https://ambitionabm.com/?p=1899</guid>

					<description><![CDATA[2023 has already kicked off to a brilliant start for the team here at Ambition ABM, as we have been shortlisted for not 1, but 2 awards!

We are delighted to announced that we have been shortlisted for both the ‘B2B Content Campaign of the Year’ and ‘B2B Strategy of the Year’ in this year’s European Content Awards!]]></description>
		
		
		
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