As we wind down into the bank holiday weekend, the team here at AmbitionABM are once again ending the week with some more positive news.
AmbitionABM are pleased to announce that we have been shortlisted at the UK Social Media Awards 2021. These awards recognise the diverse and creative ways that various organisations utilise social media platforms to produce some outstanding campaigns. Our campaign, ‘Addressing the Power of One Audience’, has been shortlisted under the category, ‘Best Use of LinkedIn.’
The campaign that we produced with client Fortinet, used LinkedIn as a platform for them to target one of their key-retention accounts. Using the profile of their account director, we carried out social luminary over 3 months, using connection invites, posts and messaging to develop more c-suite level relationships. The campaign was a success, with an ROI of 24% and 48 new connections for the profile. To this day, we have still continued to extend the campaign with Fortinet and its success has not stopped, with further connections and even a viral post with over 23,000 views.
As an agency who focuses on ABM, this shortlist is just evidence that our strategic thinking and personalised approach delivers results to allow us to compete among some of the best social media agencies across the country. As these shortlists keep coming, it’s great to finally see Account-Based Marketing getting put on the map and getting the recognition it deserves.
The whole team should once again be proud of their efforts and contribution to this shortlist and to thank our client for the support they have provided us in a challenging 2020 and 2021.
We look forward to celebrating the awards in London with the other attendees on the 8th July.
If you would like more information on how we can help you grow your accounts using social luminary please click here