Now is not the time for more marketing. Now is the time for better marketing. Now is the time for ABM.
With the Bank of England increasing interest rates on a monthly basis and the cost of living out of control, we are in an economic downturn, and while we don’t yet know how steep the descent will be, or how far we’ll spiral, we know – instinctively – that the way we make sales and market our businesses must change if we want to survive.
When it comes to marketing approaches, casting our nets far and wide before picking through their contents at our leisure no longer seems like an effective strategy. Our usual marketing efforts may help us defend our current positions, but we must develop solid offensive strategies to protect ourselves, and our people, in the long-term.
Evolution has shown us that we must adapt to thrive.
If you want your business to be amongst those that accelerate out of the current crisis, now is the time to incorporate ABM into your marketing strategy.
As the world reels in shock and pats itself down, assessing for damage, we must be authentic and honest in our communications with our customers. And as every client has been affected in a different way, our approaches should be both thoughtful and tailored – nothing less should be expected, nothing less is deserved.
ABM shuns a scattergun approach and instead slows the pace while upping the returns, crafting meaningful messages that resonate at an individual level with decision makers. A direct, one on one response that offers bespoke support and guidance, not a trite marketing message. Sustainable communication that strengthens and develops relationships.
The best thing you can do for your business, in this moment, isn’t more marketing, it’s better marketing.
The laser focused, easily measured approach offered by ABM allows you to expect and enjoy great returns on both effort and investment.
The way we act now is building a lasting legacy – help your clients through this crisis, and you’ll come out with stronger relationships than ever before.