Today’s B2B buying process is a complex one. Not only does it involve multiple influencers and decision makers across the purchase lifecycle, it features numerous buying interactions along the way, both on and offline. Indeed, as a consequence of the pandemic the number of buying interactions before each purchase has jumped even higher from 17 to 27.
This is where ABM comes in, bringing order to the complexity and providing a platform for the effective use of sales and marketing resources, and the budgets available.
Broadly, ABM delivers 4 key benefits; ABM amplifies demand and returns, ABM increases win rates, ABM enhances cross and up-selling potential and ABM aligns marketing and sales teams.
In this webinar, AmbitionABM’s Louise Bowers, CEO and Head of Strategy will be discussing how to get your ABM off the ground and she will answer some of the biggest challenges when adopting an ABM model.
Don’t miss this opportunity to take a deep dive into best practices for implementing ABM, including how to identify and segment your accounts, collate the insights and intelligence you need to build an effective ABM strategy, leverage technology to scale your efforts, and measure the impact of your strategy.
Agenda
- The ABM model and process
- Identifying and segmenting accounts
- How to gather Account insights
- Different tactics and types of ABM content
- Measuring ABM programme success
- Q&A
All attendees will receive a FREE guide to ABM after the session.
Register for your place today.
