One-to-One ABM

The Rise of the Data Scientist: Machine Learning Models for the Future

The Client

Refinitiv, providers of information, insights and technology that drive innovation and performance in global financial markets. They serve more than 40,000 institutions in approximately 190 countries.

The Brief

Refinitiv produced a new report capturing insights from over 400 data scientists, quants and data leaders to reveal the latest AI and machine learning trends in finance. ‘The Rise of the Data Scientist: Machine Learning Models for The Future’.

Refinitiv needed help to message this report and information to their key strategic accounts, visually engaging assets to open opportunities for further conversations and accelerate relationships at a C-suite level.

The Solution

A strikingly designed creative wrapper was designed for each of their 1-to-1 and 1-to-few accounts with a hyper-personalized welcome note inside the front of the report from their Global Business Directors. This was followed with a short video to promote the report and then banners for targeted social ads.

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