According to Forrester’s state of account-based marketing (ABM) survey for 2022, ‘content creation and customisation’ was listed as the second-most popular tactic for ABM, by respondents.
For end-to-end ABM, creating content is an essential part of the process.
We’re not casting a wide net, trying to fish for as many accounts as possible. Instead, ABM is all about hooking the biggest fish, with the greatest revenue potential. In order to do that, you need to produce targeted, unique, and creative content that speaks directly to those few accounts. You also need to ensure that you are creating content at every stage of the sales cycle.
But you may be asking yourself- what content should I be focusing on to target my accounts? What type of content will be most effective at delivering that strategic value proposition and message? What content works best for an awareness campaign, or a thought leadership piece?
If you’re asking yourself those questions, then join our webinar on the 24th November, where we will be covering everything you need to know about creating effective ABM content, including:
- Why content creation is key for end-to-end ABM
- What content is right for you
- What factors do you need to consider
- The different types of effective ABM content
All attendees will receive a FREE guide to ABM following the session.
Speaking will be our CEO and Head of Strategy, Louise Bowers.
With over 30 years of senior demand generation marketing experience and working with some of the world’s leading tech brands, Louise began her career working for CRM & Business Intelligence brands.
As well as previously being the ABM Consulting Director for Sirius Decisions (now Forrester), she has over 10 years of ABM experience- experience she wants to now share with you!
As an award-winning ABM agency, we received the Global Agency Awards ‘Best New Agency’ accolade in 2021, as well as the ‘Account Based Marketing Agency of the Year’ in this year’s Greater London Enterprise Awards by SME News.
We’re also currently shortlisted for ‘B2B Content Campaign of the Year’, at this year’s Global Content Awards.
You won’t want to miss this, so register your place here today!