Growth insights and news

At AmbitionABM, we recognise an account-based approach is ideal for generating business with target enterprises. Our knowledgeable experts help build target account engagement which allows clients to increase their share-of-wallet and revenues through their target accounts.

Case Studies

As an Account-Based Marketing Consultancy, we’re defined by two things — our work and our results. For us the two go hand in hand and delivering great work that gets great results is non-negotiable.

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One-to-Few ABM
Fortinet, an American multinational that develops and markets cybersecurity products and services, such as firewalls, anti-virus, intrusion prevention and endpoint...
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One-to-One ABM
Refinitiv, providers of information, insights and technology that drive innovation and performance in global financial markets. They serve more than...
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One-to-Few ABM
Enablon, a Wolters Kluwer business, is a leading company in risk management, EHS and sustainability software solutions....

The face behind AmbitionABM

Louise Bowers is Founder and CEO of AmbitionABM. She brings with her a considerable amount of account-based marketing and growth marketing experience having closely collaborated with global technology and blue-chip companies gaining traction in accounts such as HSBC, BMW, Ministry of Defence and Disney to name a few. Having worked both client side in the technology industry and for consultancies such as Forrester, Louise understands what is needed to produce impactful strategies that resonate with target audiences.

The face behind AmbitionABM

Louise Bowers is Founder and CEO of AmbitionABM. She brings with her a considerable amount of Account-Based Marketing and growth marketing experience having closely collaborated with global technology and blue-chip companies gaining traction in accounts such as HSBC, BMW, Ministry of Defence and Disney to name a few.

Having worked both client side in the technology industry and for consultancies such as Forrester, Louise understands what is needed to produce impactful strategies that resonate with target audiences.

A better way to grow with a data-driven, research-based and creative-led approach

Ambition_icon_strategic-thinking

Strategic thinking

This is where success starts. Getting the strategy right. We build account-based marketing strategies for B2B companies that have long sales cycles and where buyer decision groups are heavily involved in the purchase decision. Our strategies comprise; deep account insight, reframing messaging, content, targeting, and analytics around the needs, interests and perspectives of your target. With the right strategy in place, you can expect a higher conversion rates and improved ROI.

Creative content

Great account-based marketing content drives success. Our experts create content to communicate a clear value proposal and reframe solutions into buyers’ needs. We use content to inspire engagement and build relationships that matter. Through research, strategy, planning and our account-based marketing proven methodology, we build relevancy with target buying groups. We provide content strategy, content audits, content mapping and content creation for account-based marketing programmes.

Ambition_icon_creative-content
Ambition_icon_make-it-happen

Making it happen

With a mission to accelerate account growth and traction with target buyers, you can count on us to design and implement your account-based marketing initiatives using relevant communication channels, thought leadership to engage high value account effectively, using a highly personalised approach, presenting tailored content and messaging that speaks directly to the needs and challenges of each targeted account from start to finish.

Best practice, better results

AmbitionABM are experts in building, implementing and augmenting account-based marketing programmes. We help companies attract their ideal buyers by providing engagement experiences throughout the buyers’ journey.  Every step of the way we use tried and tested frameworks that employ best practice, the best thinking and the best people – all aimed at accelerating account growth and driving success for our clients.

Ambition_icon_better-results

A better way to grow with a data-driven, research-based and creative led approach

Ambition_icon_strategic-thinking

Strategic thinking

This is where success starts. Getting the strategy right. We build account-based marketing strategies for B2B companies that have long sales cycles and where buyer decision groups are heavily involved in the purchase decision. Our strategies comprise; deep account insight, reframing messaging, content, targeting, and analytics around the needs, interests and perspectives of your target. With the right strategy in place, you can expect a higher conversion rates and improved ROI.

Creative content

Ambition_icon_creative-content

Great account-based marketing content drives success. Our experts create content to communicate a clear value proposal and reframe solutions into buyers’ needs. We use content to inspire engagement and build relationships that matter. Through research, strategy, planning and our account-based marketing proven methodology, we build relevancy with target buying groups. We provide content strategy, content audits, content mapping and content creation for account-based marketing programmes.

Ambition_icon_make-it-happen

Making it happen

With a mission to accelerate account growth and traction with target buyers, you can count on us to design and implement your account-based marketing initiatives using relevant communication channels, thought leadership to engage high value account effectively, using a highly personalised approach, presenting tailored content and messaging that speaks directly to the needs and challenges of each targeted account from start to finish.

Best practice, better results

Ambition_icon_better-results

AmbitionABM are experts in building, implementing and augmenting account-based marketing programmes. We help companies attract their ideal buyers by providing engagement experiences throughout the buyers’ journey.  Every step of the way we use tried and tested frameworks that employ best practice, the best thinking and the best people – all aimed at accelerating account growth and driving success for our clients.

Contact Us

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